If you have a small business, you need to develop a relevant search engine optimization strategy. The right SEO campaign needs to be adapted to the unique needs and goals of your small business.
Start by defining the audience you want to reach out to online. If the customers you want to target are likely to shop online, your SEO campaign should be centered around reaching out to Internet users who are actively looking for a product. If you get stuck, hire a professional SEO Portland expert to help you out.
On the other hand, if your target audience is more likely to use the Internet to learn new things about a topic they are interested in, you should focus on creating content that will target this need. You could also get your backlinks on pages typical customers would find interesting.
The platforms you use for SEO also need to be adapted to your audience and your business. Some platforms such as social media are more relevant to some groups than others. This is also the case of blogs, business directories, and other websites. Find out more about the favorite websites and online habits of your target audience to develop a better campaign.
The keywords you select for your SEO campaign also need to be adapted to your target audience. Some keywords are not likely to be used by your typical customers, for instance because they are too technical or because they simply do not correspond to the expressions your typical customer would use. You need to figure out how your target audience is likely to refer to the products or services you offer to choose the best keywords possible.
You need to ask yourself what your goals are before developing an SEO campaign. You could for instance focus on selling more products, increasing awareness for your brand or bringing more customers to your physical store. The strategies you use need to be adapted to what you want to achieve. For instance, there is no need to make social media and business directories a central point of your SEO campaign if you do not have a brick and mortar location.
Take the time to assess what your goals are and what needs to be done to achieve them. The right SEO campaign can help you achieve these goals, but you need to choose the right strategies in function of your target audience and your brand identity too.