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Ethical SEO Operating Practices

What Are Ethical SEO Operating Methods?

When you attempt to do search engine optimization, there are ethical concerns to consider. You want to make sure that you are using strategies that are considered white hat, techniques that will not get you into trouble with the search engine algorithms. They are constantly looking for people that are trying to gain their system which can occur if you are using strategies that are not acceptable. These are often referred to as black hat strategies, ones that are designed to fool the search engine algorithms into ranking your website higher than it should be. Here is an overview of what ethical SEO operating methods actually are so that you will know what to do is you are trying to properly optimize your website.

Basic White Hat Strategies

These strategies are considered by almost everyone to be the primary strategies that you should use in order to improve your search engine positioning without raising any red flags. These strategies include using unique content that you have written, or that you have paid someone to write, content that will be regarded by the search engine algorithms as something worthy of higher rankings. It is a good idea to interlink all of the pages on your website, allowing you to look more relevant to the algorithms after the search engine spiders have come and gone. You should embed videos that you have personally created, or ones that you have found on YouTube, to add more relevance to your content. You should also add images, which is a given if you are selling multiple products from your website. Finally, you need to link out to authority websites that are currently ranking at the number one position, or at least on the first page of Google, for keywords that you are also trying to rank for on the web. Finally, there are off-site optimization strategies that you should use which essentially come down to building links that are pointing to your website. These should be done manually, or through some type of exchange that you do with other webmasters, that would be willing to link to your website naturally. For consultants that do white hat strategies check out our friends at Sunshine Coast SEO

What Are Black Hat Strategies?

There are two specific black hat strategies that you should always avoid. These are actually the worst ones that you can use, techniques that will create red flags every time. For on-site strategies, you should never use PLR content, or content that has been used by other people, unless you are using the content in reference with original content that you have created. The second black hat strategy that is the most common is to use a link building service which will either build links for you all over the web, or you can buy links on different websites. All of these strategies will be found out at some point in time, and once the search engines recognize what you have done, they will either lower your rankings or completely the index your website.

Best Strategies To Use For 2016

Although all of the white hat strategies that have been presented are very good, and are used by reputable webmasters and search engine optimization experts worldwide, there is one particular strategy that is becoming more useful every day. It has to do with link building, and it is something that you will need to do on social media platforms. Whether you have a Facebook page, or a Twitter page, posting links on these social media sites pointing to your websites is one of the best strategies that you can use. Not only do the search engine algorithms search for links on these websites when initially determining the popularity and relevance of new content, but your posts can be shared and therefore provide you with vital links that will show up all over the social media platforms. You are in essence taking advantage of the natural occurrence of sharing post that people like, and by doing so, create an automated link building campaign. As long as your post is worth sharing, you could get hundreds or thousands of links pointing to your website, or individual webpages on your site, helping them to rank in the search engines.

By simply using white hat strategies, and also implementing techniques that utilize social media platforms, you should have no problem at all improving your position on the search engines using these strategies that are completely aboveboard. By eliminating or avoiding black cat strategies that we have mentioned, you will not be targeted or black labeled by the search engines, and will have the best chance of achieving top rankings. The key to your success with search engine optimization is to always use ethical SEO operating methods, and these white hat strategies will certainly help you improve your positioning online.

Benefits of Digital Marketing

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Various Benefits Of Digital Marketing


Digital marketing is considered to be the modern way of promoting growth for both small and large business. Compared to traditional ways of advertising, this new method helps any business to yield excellent returns in terms of revenue and exposure. Furthermore, digital marketing gives you the privilege of accessing the mass market where most consumers are based. Because of reason, it is advisable for both local business and international business to invest in digital marketing. Moreover, this method of marketing is not only effective in today’s era of marketing but also easy to start as well.

Benefits of Investing In Digital Marketing

1. Global reach is one of the advantages of using this form of marketing. That is because most of the tools used for digital marketing such as a website promote your business to new marketers who are located in other regions. That means there are no boundaries that hinder your business to trade globally. Moreover, with digital marketing you have the opportunity not only to reach out to the global market but also the chance to market your business around the clock.

2. Another benefit of digital marketing is a lower cost for the marketing campaign. That is because most of the tools used for digital marketing can be obtained for free from different online resources. Moreover, this new marketing strategy helps you reduce unnecessary cost used for advertising your business such as yellow pages and magazines.

3. Besides being affordable, digital marketing also allows you to measure your results. The success of your business is measured through web analytics. Furthermore, there are other online metric tools that you can be used for the same purpose and after getting the results, you can decide on what needs to be done to make your marketing strategy a success.

4. Digital marketing also gives you real times results. Unlike tradition marketing methods that force you to wait for weeks before you can get the results of your business, digital marketing offers real-time results and the best part about it is that you get instant results without having to wait for weeks. There are various tools you can use to check the number of visitors you have hosted as well as the peak trading times of your business and conversion rates.

5 This form of marketing also gives you the opportunity of refining your marketing strategy at an early stage. After conducting a web analytics of your site, you can be able to identify the weak areas of your marketing strategy and make the necessary corrections before you experience an adverse impact on your business.

6. Digital marketing also gives you the privilege of monitoring your business from a client’s perspective and from that of customers as well. Using digital marketing tools, you can check whether the number of subscribers has increased. With this information, you can be able to make the necessary changes that will drive more traffic towards your site and as a result, increase business revenue

7. Another benefit of digital marketing is being able to track your business deals. You can be able to track your sales and even be able to engage with clients and other customers who have shown interest in your business. With traditional marketing methods, tracking sales and customers was impossible. Furthermore, you can do this at any time as long as you have access to the internet.


Digital marketing is important for any business that wishes to experience growth. Moreover, this form of marketing provides great exposure for your business within a short period. This leads to generating new leads for your business and increased revenue.

Digital Marketing vs Traditional Marketing

The Digital Marketing Vs Traditional Advertising Debate by Sunshine Coast SEO 

The debate of  vs traditional advertising is one that is still some ways from being resolved. Even as digital technology makes a greater and greater impact on all our everyday lives, the fact is that traditional means of getting information remain quite common and show no signs of going away, even as digital media grows more popular. Whether it’s the acquisition of news, specialized information or seeking entertainment, more and more people are turning towards digital media for their purposes, and marketers are quickly trying to keep pace with the emergent technologies. Traditional media, however, is not dead yet, all claims of its borderline irrelevance aside.

Of course, defining digital marketing against traditional advertising is a task that must first be undertaken. Digital marketing is considered any form of marketing done over high technology digital mediums. Other than that, the field of digital marketing is continually evolving with each new innovation in the fields of electronic technology, whether it’s social media, blogging, viral marketing, affiliate marketing or advertising over the every increasing number of devices that can connect to the internet. With the right programming, digital marketing also offers improved capabilities to engage with customers, from interactive advertising to the opportunity for customers or even ordinary viewers to have a say in your company’s products or development of its brand.

traditional advertising is far more tangible. It encompasses all advertising not done over purely digital means, from print ads in publications such as magazines and newspapers, to commercials on the older mediums of television and radio. It also encompasses a wider variety of printed material, ranging from brochures or poster campaigns, as well as the omnipresent billboards that dot the landscapes and cityscapes of the modern world. However, and this distinction can be quite important for some businesses, traditional advertising also includes the practices of networking, and while some networking can be done over the internet, by and large the most effective networking is done in person, oftentimes topped off by a printed business card that serves as a reminder of the impact a person made on a potential client.

The main difficulty in both kinds of marketing is of course getting people to pay attention. Whether it’s online or on the road, the fact is that people are getting numb to all forms of advertising, and getting people’s attention in the first place is the most important element of any form of marketing and advertising. Eye catching graphics, cleverly worded slogans and a prominent position in a sea of advertising is as important to digital advertising as it is to traditional advertising, so skimping on either one can spell the doom of an advertising campaign. However, even this is not a surefire recipe for success, as the markets and the people who make them up are very seldom predictable. While there is a small amount of scientific research indicating what human beings will pay attention to, the fact is human beings are difficult to predict, making drawing a bead on what will get their attention difficult for even the best marketer.

That said, there are some advantages to each type of marketing. While traditional advertising is more expensive and near impossible to measure its effectiveness, it is among the best ways to reach a local audience and engage a specific community. Digital Markting on the other hand is cheaper and can allow the audience to interact with the advertising, but takes a very scattershot approach. While this may not be a problem for large, multinational corporations, smaller companies may need a more focused method of reaching their customers.

For more information on general practices check out our friends at Facebook Page.